Press Release
Global Keepsake Packaging by Wei Bai, Xianjun Chen and Rubo Chen Receives the Bronze A' Design Award in Packaging Design
Wei Bai, Xianjun Chen and Rubo Chen recognized for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Global Keepsake Packaging by Wei Bai, Xianjun Chen and Rubo Chen, designed for Shenzhen Hello Tech Energy Co.,Ltd, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Global Keepsake Packaging
Global Keepsake is a packaging design created for solar powered portable power stations. The structure, materials, and cost of the original package remain unchanged. Original illustrations of global landmarks add a cultural narrative and collectible value. The flip top can be torn off and reused as bookmarks and as a do it yourself album, so the package can be kept after unboxing. Printing uses soy based ink and standard offset processes. The modular illustration system can be scaled across a product series, extending the life of packaging that is usually discarded.
About Wei Bai, Xianjun Chen and Rubo Chen
Shenzhen Hello Tech Energy Co., Ltd., established in 2011, focuses on the research, development, and manufacturing of portable energy storage products. Over the years, the company has developed an integrated business system covering R&D, manufacturing, branding, and sales. Its products are available in multiple countries and regions, with sales through major domestic and international e-commerce platforms. The company has also established partnerships with selected overseas retail channels, continuously expanding the presence of portable energy storage products in the global market.
Award Record
Wei Bai, Xianjun Chen and Rubo Chen is a winner of 12 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/180524
- A' Design Award Page: https://competition.adesignaward.com/180524
- Media Showcase: https://www.designnewsroom.com/!180524
- Laureate Profile: https://dezigners.org/d/343532
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Global Keepsake Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Orange, White Smoke, Silver, Dark Gray and Sandy Brown
- Images
- 5
- Client
- Shenzhen Hello Tech Energy Co.,Ltd
The Recognition
- Laureate
- Wei Bai, Xianjun Chen and Rubo Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180524
Credits
- Team
- Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen
Design Details
- Unique Properties
- The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
- Inspiration
- This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
- Research
- Research Type: Design driven applied research. Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources. Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews. Participants: Users across markets and internal teams. Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
- Challenge
- The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
- Realization and Technology
- The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
- Operation and Interaction
- This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
- Project Duration and Location
- The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
- Specifications
- Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination Ink: Soy based ink
- Keywords
- Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
