Press Release
Coffee Wave Food Bag by ABC Design Communication Receives the Bronze A' Design Award in Packaging Design
ABC Design Communication recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Coffee Wave Food Bag by ABC Design Communication, designed for Kyma Coffee Grinder’s, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Coffee Wave Food Bag
The Coffee Wave filter coffee packaging presents a design that catches the eye, particularly among younger audiences. Influenced by surreal aesthetics, it brings together black and white elements with bold color-blocking techniques to create a distinctive visual composition. The combination of contrast and vibrant details gives the packaging a dynamic feel, making it more visually engaging. This design approach aims to create a connection with consumers, inviting them to explore the brand and its identity.
About ABC Design Communication
Andromachi Kakava is the founder of ABC Design Communication. Her career began with flexographic clichés and evolved to creative advertising, logo creation, photography, and print design. Her education and hands-on experiences led to a blend of strategy and creativity, laying the foundation for her work. Twenty-five years ago, she assembled a team of passionate professionals, and today, AbcDesign is known for their captivating and always resonating aesthetic. Since receiving multiple international awards, their projects stand as a testament to their deep understanding of the product and market dynamics.
Award Record
This recognition makes ABC Design Communication a winner of 5 A' Design Awards. The awards span the editions from 2023 - 2024 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168188
- A' Design Award Page: https://competition.adesignaward.com/168188
- Media Showcase: https://www.designnewsroom.com/!168188
- Laureate Profile: https://dezigners.org/d/338198
- Further Information from the Laureate: http://bit.ly/3Qg2IAQ
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Coffee Wave Food Bag
- Function
- Food Bag
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Slate Gray, Dark Gray, Light Steel Blue, Rebecca Purple and Dim Gray
- Images
- 5
- Client
- Kyma Coffee Grinder’s
The Recognition
- Laureate
- ABC Design Communication
- Country
- Greece
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168188
Credits
- Team
- Kornilios Nikolaidis, Andromachi Kakava
Design Details
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Realization and Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Operation and Interaction
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
- Project Duration and Location
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Specifications
- Width 98mm x Depth 60mm x Height 180mm
- Keywords
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
