Bronzo Packaging · 2025
Coffee Wave Busta di Caffè
- A' Design Award di Bronzo 2025 in Packaging
- CLIENT: Kyma Coffee Grinder’s
- Estimated Number of Design Views: 16,054
- Verification code E0BA4F0874 · Verify this award
Colors
About Coffee Wave Busta di Caffè
Il packaging Coffee Wave per caffè filtro presenta un design che cattura l'attenzione, in particolare tra il pubblico più giovane. Influenzato dall'estetica surreale, unisce elementi in bianco e nero con audaci tecniche di color-blocking per creare una composizione visiva distintiva. La combinazione di contrasto e dettagli vibranti conferisce al packaging un aspetto dinamico, rendendolo più coinvolgente dal punto di vista visivo. Questo approccio progettuale mira a creare una connessione con i consumatori, invitandoli a esplorare il brand e la sua identità.
About the A' Design Award di Bronzo
Coffee Wave Busta di Caffè ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Coffee Wave Busta di Caffè sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Coffee Wave Busta di Caffè soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Dimensions & Packaging
- Width 98mm x Depth 60mm x Height 180mm
- Tags
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
- Production Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Design Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Operation Flow
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
