Press Release
Paul Robb Is Honored with the Golden A' Design Award for Aisling Sans Typeface in Graphics, Illustration and Visual Communication Design
Paul Robb honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Aisling Sans Typeface by Paul Robb, designed for S6 Foundry, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Aisling Sans Typeface
Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.
About Paul Robb
Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.
Award Record
Paul Robb is a winner of 21 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167639
- A' Design Award Page: https://competition.adesignaward.com/167639
- Media Showcase: https://www.designnewsroom.com/!167639
- Laureate Profile: https://dezigners.org/d/175604
- Further Information from the Laureate: http://www.s6foundry.com/retail-font-library/aisling-sans/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aisling Sans Typeface
- Function
- Typeface
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Firebrick, Crimson, Gainsboro, White Smoke and Silver
- Images
- 5
- Client
- S6 Foundry
The Recognition
- Laureate
- Paul Robb
- Country
- Italy
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167639
Credits
- Team
- Paul Henry Robb and Moira Bartoloni
- Image Credits
- Paul Henry Robb
Design Details
- Unique Properties
- Aisling Sans offers a contemporary reinterpretation of classic typographic principles. Its generously proportioned letterforms, distinctive curves, and broad stance create a refined balance between modern aesthetics and historical proportions. The large open counters are designed to enhance legibility, making Aisling versatile across both print and digital environments. Equipped with advanced OpenType features, comprehensive support for Latin Extended languages, and a flexible range of ten weights alongside a Variable font version, Aisling Sans is designed to meet the demands of diverse typographic applications.
- Inspiration
- Aisling Sans was inspired by the desire to create a contemporary typeface that seamlessly blends timeless modernity with unique character. Drawing inspiration from the elegance of classic sans-serif designs, Aisling embodies a perfect fusion of tradition and innovation. The type family features carefully balanced proportions, designed to achieve visual harmony and offer a sense of effortless readability. Its distinctive curves and forms reflect individuality while maintaining a sense of sophistication, making it an ideal choice for branding and communication.
- Research
- The research began in 2023, with classical proportions analyzed from historical references. Once this data and ratios were documented we began to study the form and ductus we required from each through weight, creating contemporary forms within the new ratio proportion.
- Challenge
- The main challenge was to develop something contemporary using historical proportions.
- Realization and Technology
- The font was digitally created and supported by over 200 Latin languages. The specimen box and 5 booklets were digitally printed in a limited print run, to celebrate the launch, demonstrating the robustness of the family.
- Operation and Interaction
- The presentation box was included with the first ten orders of the complete family.
- Project Duration and Location
- The research was started in late 2023, with the production and launch world wide in July 2024.
- Specifications
- The specimen box was digitally printed CMYK 80 x 180 x 255 mm. The booklets were printed CMYK and prefect bound 170 x 240 mm.
- Keywords
- Type design, Typeface, Specimen
