Press Release
HarvardXR 2024 Visual Identity by Yutong Wang Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Yutong Wang acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for HarvardXR 2024 Visual Identity by Yutong Wang. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding HarvardXR 2024 Visual Identity
Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.
About Yutong Wang
Yutong Wang (they/them) is a digital designer and creative technologist who excels at combining innovative technology with visual design to craft integrated user experiences. They use algorithms as a tool to explore visual expression, with work spanning generative design, creative coding, and new media installations. Their design experience includes brand visual system design, user experience design, and creative technology development. Yutong is deeply interested in simulating and expressing human emotions through creative technologies.
Award Record
Yutong Wang is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167298
- A' Design Award Page: https://competition.adesignaward.com/167298
- Media Showcase: https://www.designnewsroom.com/!167298
- Laureate Profile: https://dezigners.org/d/363563
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- HarvardXR 2024 Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Sky Blue, Steel Blue, Lavender, Indian Red and Black
- Images
- 5
The Recognition
- Laureate
- Yutong Wang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167298
Design Details
- Unique Properties
- HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
- Inspiration
- The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
- Research
- This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
- Challenge
- A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
- Realization and Technology
- The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
- Operation and Interaction
- This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.
- Project Duration and Location
- The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
- Specifications
- The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
- Keywords
- brand identity, branding, visual identity, experience design, conference
