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DesignNewswire · COMO, Italy ·

The Others Co., Ltd. Receives the Golden A' Design Award for Krungthai Money Expo 2024 Trade Fair and Exhibition in Trade Show Architecture, Interiors, and Exhibit Design

The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes The Others Co., Ltd. of DUCTSTORE the design guru for trade show architecture, interiors, and exhibit design

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Krungthai Money Expo 2024 Trade Fair and Exhibition by The Others Co., Ltd. of DUCTSTORE the design guru. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Krungthai Money Expo 2024 Trade Fair and Exhibition

Krungthai Bank's pavilion at Money Expo 2024, inspired by the Vayupaksa bird in its logo, reflects the theme Empowering Tomorrow with a sleek, modern design. Spanning 1,000 square meters, the pavilion's roof resembles stacked wings made of steel and polycarbonate with feather-like fins. The open-space layout allows entry from all sides, while mixed-height furniture promotes connectivity between units. Lighting on the fins creates a layered, transparent effect, enhancing its striking appearance and reinforcing Krungthai's mission of Empowering Better Life for All Thais.

About The Others Co., Ltd.

Nontawat Charoenchasri founded DUCTSTORE the design guru Co., Ltd. in 2001 at the age of 27, with a vision that everything the studio creates — from architecture and graphic design to installations — is a designed “product.” Embracing a multidisciplinary approach, he set out to break away from conventional design. To distinguish architectural work from communication design, he launched a second studio, THE OTHERS Co., Ltd., in 2016. He later introduced IAMEVERYTHING, a high-end print magazine sent free to top Thai creatives — a bold move in an increasingly digital world.

About DUCTSTORE the design guru

DUCTSTORE the design guru Co., Ltd. is a multidisciplinary design studio that integrates two-dimensional and three-dimensional design to create its own innovative and unique style, called ‘Graphitecture.’ The studio's projects are hybrid designs,

Award Record

This recognition makes The Others Co., Ltd. of DUCTSTORE the design guru a winner of 4 A' Design Awards. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Trade Show Architecture, Interiors, and Exhibit Design Award

The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Krungthai Money Expo 2024 Trade Fair and Exhibition
Function
Trade Fair and Exhibition
Category
Trade Show Architecture, Interiors, and Exhibit Design
Discipline
Spatial Design
Industry
Architecture and Branding & Advertising
Colors
Midnight Blue, Medium Blue, Black and Royal Blue
Images
5

The Recognition

Laureate
The Others Co., Ltd.
Country
Thailand
Brand
DUCTSTORE the design guru
Recognition
Golden A' Design Award
Edition
2024 - 2025
Design ID
#164559

Credits

Team
Krungthai Bank Public Company Limited, Nontawat Charoenchasri, Parus Kiravanich, Sittipong Hongthong, Chalongkiat Thongthanee, Theeradech Saoharuetasothon, Kittiwat Pantongkam, Metha Suriyavijitseranee, Preechaya Chanmak, Phubet Surin, Pissawat Phojan and HIO CONNEXION
Image Credits
Photographer DOF Depth of Field Co., Ltd., 2024

Design Details

Unique Properties
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design. The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers.
Inspiration
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
Research
The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
Challenge
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
Realization and Technology
The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
Operation and Interaction
Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
Project Duration and Location
16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
Keywords
#Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion

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