Oro Fiera · 2025
Krungthai Money Expo 2024 Fiera ed Esposizione
- A' Design Award d'Oro 2025 in Fiera
- CLIENT: The Others Co., Ltd.
- Estimated Number of Design Views: 24,014
- Verification code 04BB7C6793 · Verify this award
Colors
About Krungthai Money Expo 2024 Fiera ed Esposizione
Il padiglione di Krungthai Bank al Money Expo 2024, ispirato all'uccello Vayupaksa del suo logo, riflette il tema Costruire il Domani con un design elegante e moderno. Con una superficie di 1.000 metri quadrati, il tetto del padiglione ricorda ali sovrapposte realizzate in acciaio e policarbonato con alette simili a piume. Il layout a spazio aperto consente l'accesso da tutti i lati, mentre gli arredi di altezze diverse promuovono la connettività tra le unità. L'illuminazione sulle alette crea un effetto stratificato e trasparente, esaltando la sua presenza d'impatto e rafforzando la missione di Krungthai di Migliorare la Vita di Tutti i Thailandesi.
About the A' Design Award d'Oro
Krungthai Money Expo 2024 Fiera ed Esposizione ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Krungthai Money Expo 2024 Fiera ed Esposizione sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Krungthai Money Expo 2024 Fiera ed Esposizione crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers. - Dimensions & Packaging
- 1,000 square meters
- Tags
- #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
- Production Technology
- The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
- Design Challenge
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
- Research
- The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
- Inspiration
- The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
- Project Duration
- 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
- Operation Flow
- Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
- Image Credits
- Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
