Press Release
Fullspeed Network Technologies Hangzhou Receives the Bronze A' Design Award for Yuan Li Sheng Huo Brand Logo Design in Graphics, Illustration and Visual Communication Design
Fullspeed Network Technologies Hangzhou recognized for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Yuan Li Sheng Huo Brand Logo Design by Fullspeed Network Technologies Hangzhou, designed for Meituan, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Yuan Li Sheng Huo Brand Logo Design
Yuan Li Sheng Huo is a brand logo created for a retail brand offering refined daily essentials. The logo is built from a hexagon formed by cutting triangles from a square, producing a shape that recalls a box able to hold many items. Circles within the mark suggest small planets and echo the sound of the brand name. A vibrant orange serves as the main color, and the characters are drawn with fluid lines at consistent slant angles. The logo is applied to product packaging to support brand recognition among young adults.
About Fullspeed Network Technologies Hangzhou
Fullspeed Network Technologies (Hangzhou) Co., Ltd. (Fullspeed), established in 2005, is a renowned Chinese provider of creative design and digital solutions. Fullspeed's mission is to "Design Creates Value," assisting businesses in enhancing their product and service experiences in the digital age. Fullspeed's core business segments encompass user experience design, digital marketing, creative design, operational growth, and technical services.
Award Record
With this recognition, Fullspeed Network Technologies Hangzhou is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159091
- A' Design Award Page: https://competition.adesignaward.com/159091
- Media Showcase: https://www.designnewsroom.com/!159091
- Laureate Profile: https://dezigners.org/d/353608
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yuan Li Sheng Huo Brand Logo Design
- Function
- Brand Logo Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Dark Slate Gray, Silver, Lavender and Sienna
- Images
- 5
- Client
- Meituan
The Recognition
- Laureate
- Fullspeed Network Technologies Hangzhou
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159091
Design Details
- Unique Properties
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars. - The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
- Research
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Challenge
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Realization and Technology
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Operation and Interaction
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
- Project Duration and Location
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Specifications
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Keywords
- logo design, vigor, refinement, super symbol, geometric elements
