Bronzo Grafica · 2024
Yuan Li Sheng Huo Design del logo di marca
by Fullspeed Network Technologies Hangzhou
- A' Design Award di Bronzo 2024 in Grafica
- CLIENT: Meituan
- Estimated Number of Design Views: 15,249
- Verification code 0806408A9F · Verify this award
Colors
About Yuan Li Sheng Huo Design del logo di marca
Yuan Li Sheng Huo è un logo creato per un marchio retail che propone articoli di uso quotidiano dal design raffinato. Il logo si sviluppa a partire da un esagono ottenuto sottraendo dei triangoli a un quadrato, dando origine a una forma che richiama una scatola capace di contenere molti oggetti. I cerchi all'interno del segno evocano piccoli pianeti e riecheggiano la sonorità del nome del marchio. Un arancione vibrante funge da colore principale, mentre i caratteri sono tracciati con linee fluide e angoli di inclinazione costanti. Il logo viene applicato al packaging dei prodotti per rafforzare la riconoscibilità del marchio presso i giovani adulti.
About the A' Design Award di Bronzo
Yuan Li Sheng Huo Design del logo di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yuan Li Sheng Huo Design del logo di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yuan Li Sheng Huo Design del logo di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Dimensions & Packaging
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Tags
- logo design, vigor, refinement, super symbol, geometric elements
- Production Technology
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Design Challenge
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Research
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - Project Duration
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Operation Flow
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
