Press Release
Wheat Field Moonlight Sonata Mooncake Packaging by Gao Gongxuan and Liu Qidong Receives the Golden A' Design Award in Packaging Design
Gao Gongxuan and Liu Qidong recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Wheat Field Moonlight Sonata Mooncake Packaging by Gao Gongxuan and Liu Qidong has been granted the Golden A' Design Award in the Packaging Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Wheat Field Moonlight Sonata Mooncake Packaging
Wheat Field Moonlight Sonata is a mooncake gift box that brings together the themes of the moon, music and the wheat field. The outer box is made from wheat straw material, formed by pulp molding wet pressing and finished with laser engraving. The surface carries an embossed texture that recalls the shadows seen on the moon. Inside, a concealed sound device is inspired by a vinyl record player. An acrylic magnetic needle placed near the center of the record starts the music box mode. The box measures 36 by 29 by 15 centimeters.
Award Record
This recognition makes Gao Gongxuan and Liu Qidong a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158791
- A' Design Award Page: https://competition.adesignaward.com/158791
- Media Showcase: https://www.designnewsroom.com/!158791
- Laureate Profile: https://dezigners.org/d/353419
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wheat Field Moonlight Sonata Mooncake Packaging
- Function
- Mooncake Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Coral, Black, Firebrick, Chocolate and Light Gray
- Images
- 5
The Recognition
- Laureate
- Gao Gongxuan and Liu Qidong
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158791
Credits
- Team
- Gao Gongxuan, Liu Qidong
Design Details
- Unique Properties
- The moon, since ancient times, has been the inspiration for poets, a sanctuary for emotions. Music, is the expression of the soul, a flow of emotions. This Wheat Field Moonlight Sonata Mooncake Gift Box, featuring the core elements of "moon" and "music," ingeniously combines the fluidity of music with the serenity of the moon. Simultaneously, it incorporates the vitality and hope of the wheat field, allowing taste, vision, and hearing to share in the feast.
- Inspiration
- Inspired by the sophisticated elegance of a high-end vinyl record player, this mooncake gift box ingeniously incorporates a concealed sound-producing device, providing users with the most textured auditory experience. A specially designed acrylic magnetic needle, when close to the center of the vinyl record, unlocks the music box mode with a single touch. Listen to the enchanting moonlight melody emanating from within, and savor this moment of exclusive and unique time.
- Realization and Technology
- The outer box of this mooncake gift box is made from environmentally friendly wheat straw material. Utilizing pulp molding wet pressing technology and laser engraving craftsmanship, the surface presents a textured and embossed pattern, resembling the mysterious shadows on the moon, inviting exploration.
- Keywords
- moon, music, wheat field, eco-friendly
