Press Release
Smoothies Food Branding by Andromachi Kakava Wins the A' Design Award in Packaging Design
Andromachi Kakava of Abc Design Communication acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Smoothies Food Branding by Andromachi Kakava of Abc Design Communication. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Smoothies Food Branding
In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.
About Andromachi Kakava
Andromachi Kakava is the founder of ABC Design Communication. Her career began with flexographic clichés and evolved to creative advertising, logo creation, photography, and print design. Her education and hands-on experiences led to a blend of strategy and creativity, laying the foundation for her work. Twenty-five years ago, she assembled a team of passionate professionals, and today, AbcDesign is known for their captivating and always resonating aesthetic. Since receiving multiple international awards, their projects stand as a testament to their deep understanding of the product and market dynamics.
About Abc Design Communication
Independent creative agency specializing in branding and packaging design, crafting strategic visual identities for brands, products, and cultural institutions.
Award Record
Andromachi Kakava of Abc Design Communication is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152745
- A' Design Award Page: https://competition.adesignaward.com/152745
- Media Showcase: https://www.designnewsroom.com/!152745
- Laureate Profile: https://dezigners.org/d/338198
- Further Information from the Laureate: https://abcdesign.gr/portfolio/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Smoothies Food Branding
- Function
- Food Branding
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Black, Peru, Yellow Green and Goldenrod
- Images
- 5
The Recognition
- Laureate
- Andromachi Kakava
- Country
- Greece
- Brand
- Abc Design Communication
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152745
Credits
- Team
- George Ziakas and Costas Lakis
Design Details
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image. The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies. The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics. Common to the entire range are the stripes that create a visual play of movement with the different colors
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus. The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach. Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
- Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Realization and Technology
- The visual rendering of Smoothies Jean Paul Lab conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
- Operation and Interaction
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Project Duration and Location
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Specifications
- Label: Width 110mm x Height 160mm
- Keywords
- smoothies, jean paul lab, vintage, packaging
