Press Release
Illuminated Skyline Exhibition Booth by Nargiza Usmanova Wins the A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
Nargiza Usmanova honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Illuminated Skyline Exhibition Booth by Nargiza Usmanova, designed for GVA Lighting, has been granted the A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Illuminated Skyline Exhibition Booth
Illuminated Skyline is a modular exhibition booth created for a lighting company at a trade fair in New York. The booth forms an abstract city skyline, built from tall white panels that serve as surfaces for light. Metal trusses, aluminium profiles, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures are used in the construction. The structure measures 6100 mm by 6100 mm by 7800 mm. Colour changing lighting products are shown on the panels. The design turns simple building forms into a display for architectural lighting.
About Nargiza Usmanova
NARGIZA USMANOVA Designer & Visual Artist Nargiza Usmanova is an award-winning visual artist and creative designer with an international career spanning more than 20 years. Based in Toronto, she specializes in Exhibit Design, Industrial & Lighting Design, Graphic Design, Illustration, and large-scale public art. She holds a diploma in Industrial & Graphic Design and has served in prominent roles such as Chief Designer and Art Director, contributing her expertise to multidisciplinary creative projects across the globe.
Award Record
With this recognition, Nargiza Usmanova is a winner of 6 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158654
- A' Design Award Page: https://competition.adesignaward.com/158654
- Media Showcase: https://www.designnewsroom.com/!158654
- Laureate Profile: https://dezigners.org/d/245816
- Further Information from the Laureate: https://numzgraphics.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Illuminated Skyline Exhibition Booth
- Function
- Exhibition Booth
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Black, Dark Slate Gray, Gray, Snow and Dark Salmon
- Images
- 5
- Client
- GVA Lighting
The Recognition
- Laureate
- Nargiza Usmanova
- Country
- Canada
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158654
Credits
- Image Credits
- 3D Renders: Nargiza Usmanova Photos: GVA Lighting
Design Details
- Unique Properties
- The booth design, crafted for GVA Lighting at Lightfair 2023, graced the esteemed halls of the Javits Center in NYC. This project was a homage to the spirit of urban landscapes, casting a radiant glow over the cityscape with GVA's superior lighting solutions. Within this milieu, buildings transcended their mere structural identities to become beacons of life, each standing as a testament to the company's remarkable achievements in tangible, real-world environments.
- Inspiration
- The primary inspiration was the urbanistic charm of New York City. The creative journey commenced with hand-drawn sketches, laying the groundwork for the vision of the GVA Lighting booth at Lightfair 2023. One could imagine a cityscape materializing within the booth, animated by tall white panels ready to be illuminated by GVA's leading lighting products. The evolution from sketches to 3D modelling refined the concept into a captivating experience that captured the essence of urban illumination.
- Research
- The research is grounded in a comprehensive analysis of past lighting exhibitions, a diverse range of product types, and the collective experiences of various competitors in the industry. By meticulously examining the successes and challenges encountered by these competitors, the study seeks to extract valuable insights that will guide future strategies and spur innovations in lighting design and technology. This exhaustive approach guarantees a nuanced understanding of the competitive landscape, setting the stage for astute decision-making and pioneering advancements.
- Challenge
- The creative concept leverages GVA Lighting's Color-Stream technology, which allows the product to stand out due to its remarkable performance and unmatched flexibility, meeting the inventive demands of lighting designers. To showcase this innovation, a distinctive booth concept was conceived: a skyline representing an abstract city, meticulously constructed with specialized aluminum profiles and tailor-made fabrics, embodying the seamless fusion of form and function.
- Realization and Technology
- Modular exhibition booth: metal trusses, aluminum structures, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures.
- Operation and Interaction
- GVA Lighting stood out among the 300+ exhibitors at the Javits Center during Lightfair 2023. Within this vibrant space, thousands of attendees immersed themselves in innovative tools and solutions for their projects. The booth showcased the award-winning Color-Stream technology, the HL4 Highlighter, and other pioneering products, capturing the essence of urban brilliance. As attendees reveled in the luminous ambiance, GVA Lighting took pride in being a significant contributor to the booth's success.
- Project Duration and Location
- The project commenced in March 2023 in Toronto and concluded in May 2023 in New York, USA. It was exhibited at Lightfair International in May 2023.
- Specifications
- 6100 mm x 6100 mm x 7800 mm
- Keywords
- Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
