Press Release
Lighting Tunnel Exhibition Booth by Nargiza Usmanova Receives the A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Nargiza Usmanova for trade show architecture, interiors, and exhibit design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Lighting Tunnel Exhibition Booth by Nargiza Usmanova, designed for GVA Lighting. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Lighting Tunnel Exhibition Booth
Lighting Tunnel is an exhibition booth designed for the lighting company GVA Lighting. Zig-zag walls form an architectural tunnel, with lighting fixtures installed along the sides. A central greenery composition is enhanced by flexible LED lighting, and slanted white walls are highlighted by several lighting systems. The structure is made of wood and metal with MDF panels, vinyl covering and a reflective floor. The booth measures 8500 by 3500 by 3000 millimeters. The wide range of colours produced by the fixtures helps the booth stand out at the exhibition.
About Nargiza Usmanova
NARGIZA USMANOVA Designer & Visual Artist Nargiza Usmanova is an award-winning visual artist and creative designer with an international career spanning more than 20 years. Based in Toronto, she specializes in Exhibit Design, Industrial & Lighting Design, Graphic Design, Illustration, and large-scale public art. She holds a diploma in Industrial & Graphic Design and has served in prominent roles such as Chief Designer and Art Director, contributing her expertise to multidisciplinary creative projects across the globe.
Award Record
This recognition makes Nargiza Usmanova a winner of 5 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158639
- A' Design Award Page: https://competition.adesignaward.com/158639
- Media Showcase: https://www.designnewsroom.com/!158639
- Laureate Profile: https://dezigners.org/d/245816
- Further Information from the Laureate: https://numzgraphics.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lighting Tunnel Exhibition Booth
- Function
- Exhibition Booth
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Black, Dark Slate Gray, Gray, Dark Gray and Dim Gray
- Images
- 5
- Client
- GVA Lighting
The Recognition
- Laureate
- Nargiza Usmanova
- Country
- Canada
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158639
Credits
- Image Credits
- 3D Renders: Nargiza Usmanova Photos, videos: GVA Lighting
Design Details
- Unique Properties
- The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
- Inspiration
- The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
- Research
- The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
- Challenge
- The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
- Realization and Technology
- Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
- Operation and Interaction
- The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
- Project Duration and Location
- The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
- Specifications
- 8500 mm x 3500 mm x 3000 mm
- Keywords
- Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
