Press Release
Bronze A' Design Award in Packaging Design Goes to Hiroshima Dentetsu Hand Towel by Hajime Tsushima
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Hajime Tsushima for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Hiroshima Dentetsu Hand Towel by Hajime Tsushima, designed for Tsushima Design. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Hiroshima Dentetsu Hand Towel
Hiroshima Dentetsu is a packaged souvenir hand towel sold in Hiroshima, Japan. The towel measures 25 by 25 centimetres and is made from origami cranes donated to the Hiroshima Peace Memorial Park, which are recycled into rayon thread. The towel pattern shows the maple, the prefectural tree of Hiroshima. Each package is folded from a single sheet of paper. One version has a cut hole that reveals the number 650, taken from a surviving tram. In the other version, typography appears in a stair-like form when the package is opened.
About Hajime Tsushima
He lays emphasis on work, design education as an associate professor of the Osaka University of Arts junior collegne part. And he works in the representatives of the design office as Art Director. He takes the birch at the university and hold a design lecture for society. As an individual, He belong to Japan graphic designers asociation, and he participates in a peace poster exhibition held in Hiroshima every year. By this peace poster exhibition which participated from 2008, He produced many peaceful posters so far. His representative work isa poster of “PEACE" and “LIFE".
Award Record
Hajime Tsushima is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/155016
- A' Design Award Page: https://competition.adesignaward.com/155016
- Media Showcase: https://www.designnewsroom.com/!155016
- Laureate Profile: https://dezigners.org/d/173872
- Further Information from the Laureate: https://tsushima-design.com/work/hiroden/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hiroshima Dentetsu Hand Towel
- Function
- Hand Towel
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Brown, Silver, Dark Slate Gray, Dark Gray and Dim Gray
- Images
- 5
- Client
- Tsushima Design
The Recognition
- Laureate
- Hajime Tsushima
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #155016
Design Details
- Unique Properties
- This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN. The 650 is the exposed train. This is made a design with a hole through which the 650 characters can be seen. Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima. The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
- Inspiration
- Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas. Products made from recycled paper cranes are souvenirs filled with wishes for peace.
- Research
- This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
- Challenge
- "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
- Realization and Technology
- This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread. It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
- Operation and Interaction
- This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
- Project Duration and Location
- This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
- Specifications
- The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner. The paper is folded over and over and a hole is punched so that the logo can be seen.
- Keywords
- package design, towel, souvenir, typography, japan, hiroshima
