Bronzo Packaging · 2024
Hiroshima Dentetsu Asciugamano
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Tsushima Design
- Estimated Number of Design Views: 12,167
- Verification code F986CD89A1 · Verify this award
Colors
About Hiroshima Dentetsu Asciugamano
Questo asciugamano souvenir, venduto nella città di Hiroshima, Giappone, ha un profondo legame con la storia post-bomba atomica della città. È realizzato con gru origami riciclate, simbolo di pace, trasformate in fili di rayon. Il design presenta due varianti: una con i numeri del tram che emergono attraverso un foro, e un'altra con una tipografia che forma scale quando viene dispiegato. Il motivo dell'asciugamano rappresenta l'albero prefettizio di Hiroshima, l'acero, e i suoi colori richiamano il design del tram. Questi articoli incarnano lo spirito di Hiroshima, trasmettendo un desiderio di pace.
About the A' Design Award di Bronzo
Hiroshima Dentetsu Asciugamano ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Hiroshima Dentetsu Asciugamano sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Hiroshima Dentetsu Asciugamano soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs. - Dimensions & Packaging
- The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen. - Tags
- package design, towel, souvenir, typography, japan, hiroshima
- Production Technology
- This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima. - Design Challenge
- "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
- Research
- This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
- Inspiration
- Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace. - Project Duration
- This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
- Operation Flow
- This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
