Press Release
Ling Lie Vodka Packaging by Laizhou Distillery Wins the Silver A' Design Award in Packaging Design
Laizhou Distillery acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Ling Lie Vodka Packaging by Laizhou Distillery. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Ling Lie Vodka Packaging
Ling Lie Vodka is a bottle packaging design created for a white spirit produced in Qionglai, Sichuan. The form is inspired by the Xiling Snow Mountains, where the raw materials originate. A corrugated texture recalls rock surfaces and Chinese ink painting. The bottle is made of highly translucent crystalline white glass, with a screen printed cap and a label finished with gold and silver stamping on environmentally friendly paper. Slim curved lines improve grip, and the slender neck limits the air entering the bottle, so the spirit can be stored and served several times.
About Laizhou Distillery
Laizhou Distillery is a Chinese whisky distillery dedicated to "creating more possibilities for whisky". In a unique geographical environment, Laizhou Distillery chooses ingredients from all over the world, adding more layers and pursuing more diversified flavour possibilities while maintaining a balance in flavour and taste through cutting-edge brewing technology. Meanwhile, Laizhou is also a winery in China that practices the net zero emission green concept, always adheres to the long-term goal of carbon neutrality and continuously pays attention to the sustainable development of the environment.
Award Record
With this recognition, Laizhou Distillery is a winner of 2 A' Design Awards. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154182
- A' Design Award Page: https://competition.adesignaward.com/154182
- Media Showcase: https://www.designnewsroom.com/!154182
- Laureate Profile: https://dezigners.org/d/348413
- Further Information from the Laureate: http://www.riowine.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ling Lie Vodka Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Gray, Silver, Dark Slate Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Laizhou Distillery
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154182
Credits
- Team
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke
Design Details
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
- Inspiration
- The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
- Research
- In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
- Challenge
- The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
- Realization and Technology
- Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
- Operation and Interaction
- The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
- Project Duration and Location
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Specifications
- product dimensions, 78 mm x 78 mm x 309 mm
- Keywords
- Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
