Press Release
Geneo Showroom Design by Belina Zhang Receives the Bronze A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Belina Zhang for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Geneo Showroom Design by Belina Zhang, designed for Shanghai Brander Brand Design., Ltd, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Geneo Showroom Design
Geneo is a showroom designed for a skin care brand that combines technology with natural ingredients. The 280 square meter space uses water, plants and oxygen as its main themes. The entrance area holds a flowing water light feature, a bubble wall, a portrait wall and a 5D cinema. The bubble wall can be rotated, and light then reveals different plants within. In the video area, ceiling lighting and a fragrance system change with the film content. Pseudo cement and terrazzo give a natural and primitive look, while all wall corners were rounded and polished by hand.
About Belina Zhang
SHANGHAI BRANDER BRAND DESIGN., LTD (“SHANGHAI BRANDER”) is a company specialized in brand design. From the date of incorporation, SHANGHAI BRANDER has served many international and domestic Fortune 500 companies, listed companies and giants in industry segments. Adhering to the “brand first” concept, it stays focused on one thing from the day of incorporation - working with leading brands in industry segments at home and abroad, providing VI-SI design and planning for all brands.
Award Record
Belina Zhang is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/151218
- A' Design Award Page: https://competition.adesignaward.com/151218
- Media Showcase: https://www.designnewsroom.com/!151218
- Laureate Profile: https://dezigners.org/d/343832
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Geneo Showroom Design
- Function
- Showroom Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Black, Silver, Misty Rose and Dim Gray
- Images
- 5
- Client
- Shanghai Brander Brand Design., Ltd
The Recognition
- Laureate
- Belina Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #151218
Design Details
- Unique Properties
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Inspiration
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Research
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Challenge
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Realization and Technology
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Operation and Interaction
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
- Project Duration and Location
- Geneo’s physical store project Design commenced in October 2022 Construction commenced in December 2022 Store opened in mid-February 2023
- Specifications
- Showroom covering 280m²
- Keywords
- beauty, tech, nature, interior, branding
