Bronzo Interni · 2023
Geneo Design di showroom
by Belina Zhang
- A' Design Award di Bronzo 2023 in Interni
- CLIENT: Shanghai Brander Brand Design., Ltd
- Estimated Number of Design Views: 14,572
- Verification code 5D3282F927 · Verify this award
Colors
About Geneo Design di showroom
Geneo è uno showroom progettato per un marchio di cura della pelle che unisce la tecnologia agli ingredienti naturali. Lo spazio di 280 metri quadrati adotta l'acqua, le piante e l'ossigeno come temi principali. L'area d'ingresso ospita un elemento luminoso ad acqua corrente, una parete di bolle, una parete di ritratti e un cinema 5D. La parete di bolle può ruotare e la luce rivela di volta in volta le diverse piante al suo interno. Nell'area video, l'illuminazione a soffitto e il sistema di diffusione delle fragranze cambiano in base al contenuto del filmato. Il finto cemento e il terrazzo conferiscono un aspetto naturale e primitivo, mentre tutti gli angoli delle pareti sono stati arrotondati e levigati a mano.
About the A' Design Award di Bronzo
Geneo Design di showroom ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Geneo Design di showroom sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Geneo Design di showroom soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Dimensions & Packaging
- Showroom covering 280m²
- Tags
- beauty, tech, nature, interior, branding
- Production Technology
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Design Challenge
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Research
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Inspiration
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Project Duration
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Operation Flow
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
