Press Release
Shinji Arashigawa Receives the Bronze A' Design Award for Kahisu Japanese Vinegar Drink Packaging in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Shinji Arashigawa for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Kahisu Japanese Vinegar Drink Packaging by Shinji Arashigawa, designed for Applied Kansei Center, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Kahisu Japanese Vinegar Drink Packaging
Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.
About Shinji Arashigawa
Born in Iwakuni City, Yamaguchi Prefecture in 1974, he established Storm Graphics in 2005. Active in Japan and overseas. His work focuses on branding, planning, and production. Try to create minimalistic designs in Japanese style. Major clients include Mitsubishi Corporation, Kihara Works, Goda Industries, Daito Baseball, and Dainichido. He is currently the secretary of the Hiroshima district of the Japan Graphic Designers Association, and the chairman of the Yamaguchi Prefectural Design General Incorporated Association, a judge for the Setouchi Design Grand Prix.
Award Record
Shinji Arashigawa is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150594
- A' Design Award Page: https://competition.adesignaward.com/150594
- Media Showcase: https://www.designnewsroom.com/!150594
- Laureate Profile: https://dezigners.org/d/156006
- Further Information from the Laureate: https://x.gd/homCj
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kahisu Japanese Vinegar Drink Packaging
- Function
- Japanese Vinegar Drink Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Saddle Brown, Dim Gray and Sienna
- Images
- 5
- Client
- Applied Kansei Center
The Recognition
- Laureate
- Shinji Arashigawa
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150594
Credits
- Team
- Koichiro Kasio and Makiko Ozawa
Design Details
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Realization and Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Operation and Interaction
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Project Duration and Location
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Specifications
- Bottle: Width 81mm x Depth 81mm x Height 241mm Label: Width 247mm x Height 70mm Box: Width 300mm x Depth 170mm x Height 85mm
- Keywords
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
