Press Release
Bronze A' Design Award in Packaging Design Goes to Shadlee Mocktail Drinks by Mohammadreza Eslamparast
Mohammadreza Eslamparast recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Shadlee Mocktail Drinks by Mohammadreza Eslamparast, designed for Shadlee Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Shadlee Mocktail Drinks
Shadlee is a packaging design for a range of non-alcoholic mocktail drinks. The drinks are made for people who prefer not to drink alcohol at parties. Five flavours are presented, and each bottle carries the illustration of a different animal. The animal faces were simplified into flat geometric shapes and drawn by hand in a modern style. High contrast colours are applied to make the labels visible on the shelf. Visual unity links all five labels, while the colourful illustrations create a cheerful atmosphere.
About Mohammadreza Eslamparast
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal.
Award Record
This recognition makes Mohammadreza Eslamparast a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150114
- A' Design Award Page: https://competition.adesignaward.com/150114
- Media Showcase: https://www.designnewsroom.com/!150114
- Laureate Profile: https://dezigners.org/d/229623
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shadlee Mocktail Drinks
- Function
- Mocktail Drinks
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Red, Black, Light Sea Green and Dark Turquoise
- Images
- 5
- Client
- Shadlee Co., Ltd.
The Recognition
- Laureate
- Mohammadreza Eslamparast
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150114
Credits
- Image Credits
- Illustrator Mohammadreza Eslamparast, 2019.
Design Details
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style. High-contrast colors were used to attract more attention on the shelf.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Challenge
- There were 5 flavors. Selection of 5 animals with visual appeals. Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive. Visual unity was important in all flavors.
- Realization and Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Operation and Interaction
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Project Duration and Location
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Specifications
- Width 80 mm x Depth 45 mm x Height 290 mm
- Keywords
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
