Odeabank A.S Receives the Bronze A' Design Award for Odea Holistic Finance App in Mobile Technologies, Applications and Software Design

Odeabank A.S recognized for mobile technologies, applications and software design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Odea Holistic Finance App by Odeabank A.S, designed for Odea Bank A.S, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Odea Holistic Finance App

Odea is a super-app that will work as a comprehensive financial tool for Odeabank customers. It is a holistic investment solution in the Turkish market. The vision of the company is to be the "phygital" bank of Turkey. Odea's design allows customers to see all financial products and balances at a glance, giving the user a sense of clarity and easy access to necessary information. Odea offers a bespoke approach to financial products that support business growth and drive adoption of the digital channel.

About Odeabank A.S

Odeabank is an incorporated company founded in 2012 by Bank Audi, a regional banking group based in Lebanon, operating in all areas of banking, including corporate, commercial, retail, investment, and private banking in 7 different countries. The mission is to facilitate banking with our unique products and expertise and to contribute to sustainable development with a sense of social responsibility. The vision is to be Turkey's leading "phygital" bank, offering the best digital experience integrated with authentic physical services.

Award Record

This recognition makes Odeabank A.S a winner of 1 A' Design Award.

About the A' Mobile Technologies, Applications and Software Design Award

The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/150019
A' Design Award Page: https://competition.adesignaward.com/150019
Media Showcase: https://www.designnewsroom.com/!150019
Laureate Profile: https://dezigners.org/d/343668
Further Information from the Laureate: http://www.odeabank.com.tr/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Odea Holistic Finance App
Function: Holistic Finance App
Category: Mobile Technologies, Applications and Software Design
Discipline: Communication Design
Industry: Software and Electronics & Appliances
Colors: Lavender, Black, Light Gray, Dark Slate Gray and Silver
Images: 5
Client: Odea Bank A.S

The Recognition

Laureate: Odeabank A.S
Country: Turkiye
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #150019

Credits

Team: Odeabank CX Design Team
Image Credits: Creator Odeabank CX & Design Team, 2023; Creator Odeabank CX & Design Team, 2023 Video Credits: Creator Hatice Anil Serim, 2023

Design Details

Unique Properties: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Inspiration: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Research: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Challenge: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Realization and Technology: The project is available for mobiles, tablets and desktops. Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro. Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Operation and Interaction: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Project Duration and Location: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Specifications: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Keywords: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design