Press Release
Golden A' Design Award in Advertising, Marketing and Communication Design Goes to Namito Commercial Art Toy Image by Ge Zhang
Ge Zhang recognized for advertising, marketing and communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Advertising, Marketing and Communication Design category for Namito Commercial Art Toy Image by Ge Zhang. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Namito Commercial Art Toy Image
Namito is a virtual art toy image created for commercial use. Namito is a girl with peach-shaped lips, a red mushroom hairstyle and headgear shaped like rabbit ears. She wears a red dress and stands with her hands in her pockets and her eyes closed. Her pouted lips form two hearts and the letter X, a sign of loving the world while refusing what is bad. The character appears in pictures, videos, exhibitions and printed goods. Namito is intended to reduce mental stress and to encourage people to be themselves.
About Ge Zhang
ZHANG Ge, a fashion artist and the founder of NAMITO IP, graduated from ESMOD, Paris, in 2010 and finished her postgraduate study at the Academy of Fine Arts of Tsinghua University in 2021. Her works fully reflect the unique inclusiveness and limitless possibilities of fashion art. She created the artistic IP image of NAMITO and continues multi-dimensional artistic creation around NAMITO via multimedia platforms. During her creation process, she follows the idea of reducing mental stress to create a pure NAMITO universe. Based on the creative concept of conveying optimism, ZHANG Ge injects happy emotions and pure power into her works to bring endless internal energy to the audience.
Award Record
With this recognition, Ge Zhang is a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149033
- A' Design Award Page: https://competition.adesignaward.com/149033
- Media Showcase: https://www.designnewsroom.com/!149033
- Laureate Profile: https://dezigners.org/d/340682
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Namito Commercial Art Toy Image
- Function
- Commercial Art Toy Image
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Indian Red, Firebrick, Tan, Light Coral and Misty Rose
- Images
- 5
The Recognition
- Laureate
- Ge Zhang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149033
Credits
- Image Credits
- Beijing JiuPin Technology Co., Ltd.
Design Details
- Unique Properties
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Inspiration
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Research
- Research type: virtual art toy image Research objective: how to meet consumer spiritual needs & commercialize Namito Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs. Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
- Challenge
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation. Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
- Realization and Technology
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Operation and Interaction
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Specifications
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Keywords
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
