Namito Immagine del personaggio di un art toy by Ge Zhang

Oro Pubblicità · 2023

Namito Immagine del personaggio di un art toy

by Ge Zhang

A' Design Award d'Oro 2023 in Pubblicità
CLIENT: Ge Zhang
Estimated Number of Design Views: 717,999
Verification code 3A95DCE8E2 · Verify this award

View at A' Design Award Press Release

Colors

About Namito Immagine del personaggio di un art toy

Namito è un'immagine virtuale di art toy creata per uso commerciale. Namito è una ragazza con labbra a forma di pesca, un'acconciatura rossa a fungo e un copricapo a forma di orecchie di coniglio. Indossa un abito rosso e sta in piedi con le mani in tasca e gli occhi chiusi. Le sue labbra imbronciate formano due cuori e la lettera X, segno dell'amore per il mondo unito al rifiuto di ciò che è negativo. Il personaggio compare in immagini, video, mostre e prodotti stampati. Namito nasce per ridurre lo stress mentale e incoraggiare le persone a essere se stesse.

About the A' Design Award d'Oro

Namito Immagine del personaggio di un art toy ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Namito Immagine del personaggio di un art toy sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Namito Immagine del personaggio di un art toy crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Image Credits: Beijing JiuPin Technology Co., Ltd.