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DesignNewswire · COMO, Italy ·

Purity Ring Boutique by Guang Zhang Receives the Silver A' Design Award in Interior Space and Exhibition Design

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Guang Zhang for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Purity Ring Boutique by Guang Zhang, designed for XingShangZhiLi, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Purity Ring Boutique

Purity Ring is a retail store interior design completed in Shenzhen. A large glass front allows the metal petals inside to open toward the mall like a stage set. The petals are made of stainless steel fixed to an internal angle steel framework. A white curtain and a rammed earth surface behind it give the communication area an open feeling. The waiting area and the cash desk are joined by a curve. The fitting room is placed on steps at the end of the space, and the seating takes the form of a T-shaped platform.

Award Record

This recognition makes Guang Zhang a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Purity Ring Boutique
Function
Boutique
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Gray, Rosy Brown, Dark Gray, Dim Gray and Silver
Images
5
Client
XingShangZhiLi

The Recognition

Laureate
Guang Zhang
Country
China
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#146649

Credits

Image Credits
Photographer Zhao Liang Tan Image others: Photographer Ou Yang Yun

Design Details

Unique Properties
Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Inspiration
The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Research
The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Challenge
The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Realization and Technology
The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Operation and Interaction
According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Project Duration and Location
The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Specifications
The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Keywords
interior,deconstructionism，commercial space

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