Argento Interni · 2023
Purity Ring Interior design di un negozio retail
by Guang Zhang
- A' Design Award d'Argento 2023 in Interni
- CLIENT: XingShangZhiLi
- Estimated Number of Design Views: 13,647
- Verification code D969D9EC79 · Verify this award
Colors
About Purity Ring Interior design di un negozio retail
Purity Ring è un progetto di interior design per un negozio retail realizzato a Shenzhen. Un'ampia vetrata frontale permette ai petali metallici collocati all'interno di aprirsi verso il centro commerciale come una scenografia teatrale. I petali sono realizzati in acciaio inossidabile fissato a un telaio interno in angolari d'acciaio. Una tenda bianca e una superficie in terra battuta retrostante conferiscono all'area dedicata alla comunicazione una sensazione di apertura. L'area d'attesa e il banco cassa sono uniti da una linea curva. Il camerino di prova è collocato su una gradinata al fondo dello spazio e le sedute assumono la forma di una piattaforma a T.
About the A' Design Award d'Argento
Purity Ring Interior design di un negozio retail ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Purity Ring Interior design di un negozio retail sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Purity Ring Interior design di un negozio retail è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
- Dimensions & Packaging
- The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
- Tags
- interior,deconstructionism，commercial space
- Production Technology
- The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
- Design Challenge
- The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
- Research
- The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
- Inspiration
- The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
- Project Duration
- The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
- Operation Flow
- According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
- Image Credits
- Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun
