Press Release
Bronze A' Design Award in Packaging Design Goes to Momenten Packaging Design by E2W Studio
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes E2W Studio for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Momenten Packaging Design by E2W Studio. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Momenten Packaging Design
Momenten is a packaging design for a sugar-free sparkling wine sold in slender cans. The brand name refers to the right moment to drink, neither too early nor too late. The visual identity is built around characters named bubble monsters, inspired by a small face formed by punctuation marks. Each monster shape reflects a flavor, with rounder forms for softer tastes and sharper forms for more pungent ones, which helps buyers find a preferred taste. A diffusion line named KAI extends the same relaxed and playful approach. The design was completed in 2021.
About E2W Studio
陈云鑫 “E2W Studio”创始人兼创意总监，“DesignMart”硕士，2016年毕业于伦敦艺术大学（UAL）伦敦传播学院（LCC）品牌设计专业，获得第一名。 E2W Studio由1990年代和1995年代出生的年轻设计师组成。今天，随着民族意识的逐渐觉醒，我们努力通过现代设计语言打破东方传统文化的旧壳，让更多的年轻人关注到我们自己的文化。同时，建立全新的前卫视角，探索东方美学与流行符号融合的更多可能性，从而赋能中国民族品牌，打造美学与文化力量兼备的设计作品。
Award Record
This recognition makes E2W Studio a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146150
- A' Design Award Page: https://competition.adesignaward.com/146150
- Media Showcase: https://www.designnewsroom.com/!146150
- Laureate Profile: https://dezigners.org/d/322014
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Momenten Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Medium Turquoise, Lavender, Powder Blue, Sky Blue and Cadet Blue
- Images
- 5
The Recognition
- Laureate
- E2W Studio
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146150
Credits
- Image Credits
- N/A
Design Details
- Unique Properties
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- Inspiration
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like. So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
- Research
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- Challenge
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- Realization and Technology
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- Operation and Interaction
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- Project Duration and Location
- The project was completed in 2021.
- Specifications
- Depth 180mm x Height 140mm
- Keywords
- Wonderful, Vogue, Party, Happy, Open-Minded
