Press Release
You King Receives the Bronze A' Design Award for Urban Vision Environment Graphic in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes You King for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Urban Vision Environment Graphic by You King, designed for Shenzhen Longgang District Public Cultural Service and Industry Promotion Center. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Urban Vision Environment Graphic
Designers pondered and studied how to make the environment more harmonious with people, make the city more suitable for people to use, make the space more consistent with visual, tactile, auditory and other sensory experiences, and integrate general design concepts to incorporate the urban detail design of everyone can live a happy life into the core content of the design, hoping to realize social value, humanistic value and public welfare value in the project, so that the society will be better because of the design.
About You King
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives.
Award Record
This recognition makes You King a winner of 3 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146139
- A' Design Award Page: https://competition.adesignaward.com/146139
- Media Showcase: https://www.designnewsroom.com/!146139
- Laureate Profile: https://dezigners.org/d/338538
- Further Information from the Laureate: https://youtu.be/BMphNcm239s
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Urban Vision Environment Graphic
- Function
- Environment Graphic
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dim Gray, Light Gray and Dark Gray
- Images
- 5
- Client
- Shenzhen Longgang District Public Cultural Service and Industry Promotion Center
The Recognition
- Laureate
- You King
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146139
Credits
- Team
- Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
- Image Credits
- Photographer Lang Shangfei, Zhong Cheng, 2022.; Photographer Lang Shangfei, Zhong Cheng, 2022. Video Credits: Zhong Cheng, 2022
Design Details
- Unique Properties
- In order to make the design more in line with the habits of the city and the people, designers have constantly investigated various scenes, observed people's behavior in the environment, and sorted out effective transformation plans: the existing sidewalks, bicycle lanes, car stop posts, safety islands, tree pools, leisure seats, and abandoned municipal lamp posts have evolved images into patterns and applied them to the city, and the combination of images and patterns is used to "repair" the city, The damaged facilities and equipment shall be gradually characterized.
- Inspiration
- Through the study of urban details, we can have a deeper understanding of urban culture and connotation, and create more and more colorful designs to decorate the city, improve people's sense of environmental experience, so that urban culture and urban history can be continuously inherited, developed and strengthened.
- Research
- Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
- Challenge
- In order to make the design more in line with the habits of the city and the people, designers constantly investigate in various scenes, observe the behavior of people in the environment, and sort out effective transformation plans: transform the image into a pattern and apply it to the city, and use the combination of image and pattern to "repair" the city - redesign the damaged facilities and equipment in the city that need to be repaired with the combination of image and pattern, The damaged facilities and equipment shall be gradually characterized.
- Realization and Technology
- Stainless steel, Paint baking process
- Operation and Interaction
- Each point has different design ideas, and conceptual design is carried out according to the characteristics of the park and the current situation of nearby cities. The digital innovation corridor LOGO is embedded in it. In addition to the artistic corridor concept, different forms of urban landscape devices are derived. The signs at seven points also form a beautiful landscape, attracting many citizens to stop and watch.
- Project Duration and Location
- The project was designed in Shenzhen in May 2022. The design was completed in September 2022. The project has been installed in October 2022.
- Specifications
- 4440mm(L) x 2040mm(W) x 3020mm(H) 10600mm(L) x 500mm(W) x 3650mm(H)
- Keywords
- Urban detail experience design, Signage, Graphic, Vision
