Press Release
Aifanfan IM App by Baidu Online Network Technology Beijing Is Granted the A' Design Award in Information Technologies Design
Baidu Online Network Technology Beijing honored for information technologies design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Aifanfan IM App by Baidu Online Network Technology Beijing, designed for Baidu Online Network Technology. Beijing, has been granted the A' Design Award in the Information Technologies Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Aifanfan IM App
Aifanfan IM is a smart customer service application for online after sales support. The application provides input assistance, process optimization, and an AI assistant to simplify two-way communication between service agents and consumers. Multi modal input, including camera and voice, recognizes foreign languages and dialects to lower the input threshold. The AI assistant analyzes emotional factors in dialogue text in real time and recommends quick response content. Speech recognition, image recognition, and natural language processing are used.
About Baidu Online Network Technology Beijing
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.
Award Record
This recognition makes Baidu Online Network Technology Beijing a winner of 1 A' Design Award.
About the A' Information Technologies Design Award
The A' Information Technologies Design Award is an international design competition recognizing outstanding works by engineers, designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to information technologies designers, software developers, computer engineers and database administrators from all countries. Entries typically include software applications, hardware devices, network systems, data storage solutions, cybersecurity tools and cloud services. Awarded information technologies designs are published at https://dezigners.org/design-category/information-technologies
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144072
- A' Design Award Page: https://competition.adesignaward.com/144072
- Media Showcase: https://www.designnewsroom.com/!144072
- Laureate Profile: https://dezigners.org/d/336414
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aifanfan IM App
- Function
- App
- Category
- Information Technologies Design
- Discipline
- Service Design
- Industry
- Software
- Colors
- Lavender, Gray, Gainsboro, Silver and Dark Slate Gray
- Images
- 5
- Client
- Baidu Online Network Technology. Beijing
The Recognition
- Laureate
- Baidu Online Network Technology Beijing
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144072
Credits
- Team
- Yuan Lu, Fengyang Wang, Yujie Shi, Yi Liao, Nuo Xu, Liying Li, Li Liu, Xue Luan, Tian Xie, Lu Gan, Yanyan Wei and Jingjing Luo
Design Details
- Unique Properties
- A smart customer service system with a series of optimization tools for customer service and consumers, such as input assistance, process optimization, and AI assistant, aiming to simplify the two-way communication process of both ends, provides more reliable security and protection, and supports multi-device and multi-scenario input switching, making the communication process easier and more convenient.
- Inspiration
- As online service platforms develop, the growth of online customer service has been achieved. However, due to the digitalization, many users who are not familiar with smart devices face problems in online communication, making it hard to obtain good after sales service. The complex flow of data and information and text descriptions cause problems to customer service. The application aims to meet the needs of both ends, lower the threshold, and improve service efficiency and user satisfaction.
- Research
- The application is developed through conducting questionnaire survey by the design team based on a multi software customer service system, collecting objective problems with the current intelligent customer service system, and analyzing user sentiment, usage scenarios and current design trends.
- Challenge
- The challenge in this project research is to optimize the two-end process. In the design process, it is necessary to balance the two-way needs of customer service and users, so that the process optimization of one end does not impose burden on the other. Therefore, the application is developed based on the pain points of users and customer service through various investigation methods.
- Realization and Technology
- It uses the leading AI technologies of Baidu, such as speech recognition, image recognition, and natural language processing.
- Operation and Interaction
- Multi modal input methods, including camera and voice input, can recognize foreign languages and dialects to lower the input threshold. Users can search for corresponding keywords or key words through communication aids to better understand the meaning of sentences while talking. The equipped AI assistant can analyze the emotional factors in the dialogue text in real time, generate response statements, and recommend quick response content to users.
- Project Duration and Location
- The project was designed and developed in Beijing in April 2021 and went live in China in October 2021
- Keywords
- Customer service system, Program, Online customer service, After-sales service, AI technology
