Press Release
Ballerina Workstation by Sepehr Mehrdadfar Wins the Bronze A' Design Award in Office Furniture Design
Sepehr Mehrdadfar acknowledged for office furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Office Furniture Design category for Ballerina Workstation by Sepehr Mehrdadfar, designed for Hamoun Design and Idea. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Ballerina Workstation
In office spaces, one of the most important used tools is working group desks, which have almost the largest amount of furniture in the space. Extensive use of this furniture can be seen in open offices and shared offices. The presence of a large number of these tables in any office space affects the form and function of this type of table on the atmosphere and quality of space, so the ballerina affects the group of users by increasing the quality of space.
About Sepehr Mehrdadfar
Sepehr was born in 1986 in Tehran. He studied architecture and graduated with a master's degree in interior design. He has been working professionally in the field of interior design for several years and he has been supervising a group of four architects since 2018.This group is specialized in designing furniture and lighting. They are among the first designers who design furniture in Iran and have won awards in Iran and abroad. Sepehr is always trying to design objects that evoke an emotion in the audience and give meaning to life in addition to functionality, and are lasting and unforgettable in the human mind.
Award Record
Sepehr Mehrdadfar is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Typical entries include desks, chairs, file cabinets, conference tables, cubicles and workstations. The awarded office furniture designs are published at https://dezigners.org/design-category/office-furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141890
- A' Design Award Page: https://competition.adesignaward.com/141890
- Media Showcase: https://www.designnewsroom.com/!141890
- Laureate Profile: https://dezigners.org/d/256015
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ballerina Workstation
- Function
- Workstation
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Silver, Dim Gray, Dark Gray, Light Gray and Gray
- Images
- 5
- Client
- Hamoun Design and Idea
The Recognition
- Laureate
- Sepehr Mehrdadfar
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141890
Credits
- Image Credits
- Naghmeh Jahani, Roozbeh Maleki
Design Details
- Unique Properties
- In office spaces, one of the most important used tools is working group desks, which have almost the largest amount of furniture in the space. Extensive use of this furniture can be seen in open offices and shared offices. The presence of a large number of these tables in any office space affects the form and function of this type of table on the atmosphere and quality of space, so the ballerina affects the group of users by increasing the quality of space.
- Inspiration
- The Ballerina table is designed to enhance the collective and individual user experience. The shape of this table is inspired by the fluid movements, flexible body, and skill of a ballerina in maintaining balance.
- Research
- Ballerina is a different workstation. It is located in the architectural space properly and communicates with the user, due to the form and high visual ability in the audience, creating a kind of enthusiasm and interest in understanding and communication. The quality of design and construction of this furniture determines the prevailing atmosphere in the office space.
- Challenge
- Ballerina observes ergonomics and responds to the user's needs correctly, but the value of ballerina is not only in responsiveness and performance, but also goes beyond this level and affects human beings and space with its presence.
- Realization and Technology
- Ballerina is presented in a dual module. Each module consists of two bases (hollow cylinders that provide access to the ground power grid) and the main beam (this beam provides the connection of the modules and is the path of the power grid between the modules) and two bent metal sheets and a plate. Made of wood or glass (these plates provide work surfaces). All these parts are connected with bolts, which makes this type of connection capable of assembly and disassembly for the ballerina.
- Operation and Interaction
- The design of this table is such that by maintaining ergonomic standards, it creates a new spirit from an aesthetic point of view for the individual and the group of users. In addition to beauty and ergonomics, the ballerina has high capabilities in cases such as installation, coordination with the environment and the user, connection to electrical and network installations, movement, and variety in layout.
- Project Duration and Location
- The project started in February 2022 and finished in April 2022 in Tehran, Iran.
- Specifications
- 1730mm x 1400mm x 740mm
- Keywords
- woman, Balance, Beauty, Suspension, Flexibility.
