Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar Wins the Bronze A' Design Award in Packaging Design

Masoud Najafi Amirkiasar honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar, designed for Masoud Najafiamirkiasar, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Meer Instant Coffee Packaging

The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.

Award Record

This recognition makes Masoud Najafi Amirkiasar a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/141887
A' Design Award Page: https://competition.adesignaward.com/141887
Media Showcase: https://www.designnewsroom.com/!141887
Laureate Profile: https://dezigners.org/d/284457
Further Information from the Laureate: https://bit.ly/3adBhGI

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Meer Instant Coffee Packaging
Function: Instant Coffee Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Dark Slate Gray, Dim Gray, Rosy Brown and Dark Olive Green
Images: 5
Client: Masoud Najafiamirkiasar

The Recognition

Laureate: Masoud Najafi Amirkiasar
Country: Iran
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #141887

Credits

Image Credits: photographer Bita Shakerin, Espresso, 2020

Design Details

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one. Using the design as the ultimate branding element is inspiring as well.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research. The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality. The mission of this package was to still the hearts and catch the eyes of coffee drinkers. The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Realization and Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Operation and Interaction: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Project Duration and Location: The project started In Tehran in November 2020 and finished in May the following year
Specifications: It is designed for 15 SKU in 5 flavors as follows; Cappuccino and 3x1 products: suchet:36*170 mm Pouch: 146*294 mm Box: 130*160*70 mm Espresso Products: suchet:24*120 mm Pouch: 107*220 mm Box: 95*122*56 mm
Keywords: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,