Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Anlan Branding Brand Identity by Haiwen Yang
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Haiwen Yang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Anlan Branding Brand Identity by Haiwen Yang, designed for Anlan, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Anlan Branding Brand Identity
Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.
About Haiwen Yang
She had rich experience before becoming a industrial designer. She never forget her original aspiration - aspiring to become a good industrial designer.
Award Record
This recognition makes Haiwen Yang a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141858
- A' Design Award Page: https://competition.adesignaward.com/141858
- Media Showcase: https://www.designnewsroom.com/!141858
- Laureate Profile: https://dezigners.org/d/299876
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Anlan Branding Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Slate Gray, Dim Gray, Black, Light Gray and Lavender
- Images
- 5
- Client
- Anlan
The Recognition
- Laureate
- Haiwen Yang
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141858
Credits
- Team
- Jiang Liang Li, Meng Yao Yu, Wei Wei Chen and Zi Xun Meng
- Image Credits
- Shenzhen Baselab Technology Ltd.
Design Details
- Unique Properties
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Inspiration
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Research
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Challenge
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Realization and Technology
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Operation and Interaction
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Project Duration and Location
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Specifications
- The coordinated images were applied to all physical stationery system and package system.
- Keywords
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
