Ferro Grafica · 2023
Anlan Branding Identità di marca
by Haiwen Yang
- A' Design Award di Ferro 2023 in Grafica
- CLIENT: Anlan
- Estimated Number of Design Views: 9,732
- Verification code 2AD371CECA · Verify this award
Colors
About Anlan Branding Identità di marca
Anlan Branding è un'identità di marca creata per un brand di dispositivi per la bellezza. L'identità è progettata per restare riconoscibile nelle diverse applicazioni. Il carattere tipografico presenta angoli delicatamente arrotondati, mentre le forme delle lettere rimangono semplici e pulite. Un motivo floreale derivato dalla lettera A richiama l'idea di bellezza, mentre un taglio preciso nella lettera A collega la tecnologia all'estetica. Il viola è utilizzato come colore principale del marchio. L'identità è applicata ai sistemi di cancelleria e packaging, e le linee guida ne garantiscono un utilizzo coerente.
About the A' Design Award di Ferro
Anlan Branding Identità di marca ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Anlan Branding Identità di marca sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Anlan Branding Identità di marca è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensions & Packaging
- The coordinated images were applied to all physical stationery system and package system.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Production Technology
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Design Challenge
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Research
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspiration
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Project Duration
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Operation Flow
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Patents
- Shenzhen Baselab Technology Ltd.
- Image Credits
- Shenzhen Baselab Technology Ltd.
