Press Release
Silver A' Design Award in Packaging Design Goes to Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast
Mohammadreza Eslamparast recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast, designed for SHADLEE Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Shadlee Tetra Pak Juice Packaging
Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.
About Mohammadreza Eslamparast
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal.
Award Record
This recognition makes Mohammadreza Eslamparast a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140099
- A' Design Award Page: https://competition.adesignaward.com/140099
- Media Showcase: https://www.designnewsroom.com/!140099
- Laureate Profile: https://dezigners.org/d/229623
- Further Information from the Laureate: https://instagram.com/mohammadreza_eslamparast?utm_medium=co
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shadlee Tetra Pak Juice Packaging
- Function
- Tetra Pak Juice Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Linen, Olive, Crimson, Gainsboro and Goldenrod
- Images
- 5
- Client
- SHADLEE Co., Ltd.
The Recognition
- Laureate
- Mohammadreza Eslamparast
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140099
Credits
- Team
- Samyar Eslamparast and Soodabe Zomorodi.
- Image Credits
- All Images: Photographer Samyar Eslamparast, Illustrator Mohammadreza Eslamprast, 2020.
Design Details
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation. Most people like Cubism Style.
- Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path. To be different and attractive, and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
- Challenge
- There were 3 hard part: 1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors. 2. This kind of style has many details and managing them to have a good aspect was the second hard part. 3. The visual unity in all the flavors was important.
- Realization and Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator. In some cases they were edited several times.
- Operation and Interaction
- Cubism style is attractive and pleasant for every generation. Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
- Project Duration and Location
- May - Jun 2020, Tehran, Iran
- Specifications
- Width 45 mm x Depth 45 mm x Height 130 mm
- Keywords
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
