Shadlee Packaging per succhi di frutta by Mohammadreza Eslamparast

Argento Packaging · 2022

Shadlee Packaging per succhi di frutta

by Mohammadreza Eslamparast

A' Design Award d'Argento 2022 in Packaging
CLIENT: SHADLEE Co., Ltd.
Estimated Number of Design Views: 29,845
Verification code 57E3894928 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Shadlee Packaging per succhi di frutta

Shadlee è una serie di packaging per succhi di frutta realizzata per otto gusti, tra cui ananas, mango e amarena. Ogni cartone misura 45 mm di larghezza, 45 mm di profondità e 130 mm di altezza. Le illustrazioni sono disegnate a mano in stile cubista, quindi scansionate e completate al computer. Vengono impiegati colori piatti, poiché il metodo di stampa flessografico non consente sfumature. Ogni confezione presenta un volto fantastico con dettagli quali foglie, frutti, strumenti musicali o articoli sportivi. Il colore di ciascuna confezione è legato al gusto corrispondente.

About the A' Design Award d'Argento

Shadlee Packaging per succhi di frutta ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Shadlee Packaging per succhi di frutta sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Shadlee Packaging per succhi di frutta è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.