Lavazza Inovy Mini Coffee Machine by Florian Seidl Wins the Golden A' Design Award in Home Appliances Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Lavazza Inovy Mini Coffee Machine by Florian Seidl, designed for Lavazza, has been granted the Golden A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Lavazza Inovy Mini Coffee Machine

Inovy Mini is part of a a new range of espresso machines developed by Lavazza especially for the professional segment. It is the smallest of these machines and mainly intended for small offices and hotel rooms. The design is an evolution of Lavazza's form language in this business channel. It has a more serious, professional colour scheme but is still recognizably Italian in execution and finish. In some markets the product is also known as Classy Mini and Elogy Mini is a special version for home use.

About Florian Seidl

Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

Award Record

With this recognition, Florian Seidl is a winner of 9 A' Design Awards. The awards span the editions from 2015 - 2016 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Home Appliances Design Award

The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/139241
• A' Design Award Page: https://competition.adesignaward.com/139241
• Media Showcase: https://www.designnewsroom.com/!139241
• Laureate Profile: https://dezigners.org/d/154515
• Further Information from the Laureate: http://tinyurl.com/3uzur73u

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###