Press Release
Proof of Existence Womenswear by Hyeonjeong Woo Receives the Bronze A' Design Award in Fashion, Apparel and Garment Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Hyeonjeong Woo for fashion, apparel and garment design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Proof of Existence Womenswear by Hyeonjeong Woo has been granted the Bronze A' Design Award in the Fashion, Apparel and Garment Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Proof of Existence Womenswear
The colors and symbolism of the rainbow flag were the inspiration for this ready-to-wear collection. In addition to their design details such as box pleating and shirring, each powerful look also has its hand-made pendants and beads attached to the fabrics creating textures. This intense monochrome and the unique eccentric silhouette supported by the construction details offer interesting visual impressions. It's all about how creatively the design language is translated into clothing without sacrificing the construction details or aesthetics, suggesting fresh new looks.
About Hyeonjeong Woo
Hyoni Woo is an independent fashion designer who uses her work to explore social and psychological issues through the lens of fashion. These stories, based on personal experiences and a deep connection to the lives of people around the world, are told through her collections. In order to make the world a better place, she looks for new and innovative ways to get people to think about it and to engage in debates. Because she believes that fashion is more than just a means of expressing one's affluence; it can also serve as a walking gallery for those who choose to dress in it, making it one of the most approachable forms of self-expression.
Award Record
Hyeonjeong Woo is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136492
- A' Design Award Page: https://competition.adesignaward.com/136492
- Media Showcase: https://www.designnewsroom.com/!136492
- Laureate Profile: https://dezigners.org/d/327675
- Further Information from the Laureate: http://www.hyoniwoo.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Proof of Existence Womenswear
- Function
- Womenswear
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Dark Olive Green, Medium Purple, Dark Slate Gray, Sienna and Rebecca Purple
- Images
- 5
The Recognition
- Laureate
- Hyeonjeong Woo
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136492
Credits
- Image Credits
- Hyeonjeong Woo, Proof of Existence, 2022
Design Details
- Unique Properties
- The rainbow flag serves as an inspiration for this streetwear-inspired collection, with each of the colors denoting a different aspect of what we hold dear in life. Handcrafted resin jewelry depicting nature-inspired designs adorns the monochromatic. I investigated ways to realize traditional two-dimensional repeated prints on fabrics into three-dimensional work to create exciting textures, each look holding different meanings. I concentrated on the thoughts and feelings while visualizing and tactilely experiencing each color and linked them to its purpose.
- Inspiration
- As a result of the rise in hate crimes against the socially marginalized, I've found it increasingly difficult to deal with the issues. This collection was created in response to it, and it was inspired by rainbow flags, which intuitively represent the harmony, peace, and love we so desperately need right now. The collection's key is in how imaginatively it interprets the meaning of rainbow-hued clothing.
- Research
- Designers and artists should each have their own values and principles that guide their work. To make the world a better place, they must put in the time and effort and offer their skills to it. I use fashion as a platform because I believe the wearer can be a great exhibition with mobility; I frequently use it as a chance to discuss mental health with social issues; The rainbow flag's origins can be traced back to that place because it symbolizes acceptance and love, two things we desperately need.
- Challenge
- In this collection, five different fabrics had to be utilized and placed correctly, which was the most challenging part of the project because using deadstock could mean a limited choice. Each material has its unique characteristics and quality; unexpected accidents always occur. Besides, I was desperate for industrial sewing machines and sergers. It also was my first time working with epoxy resin; producing hundreds of tiny pieces, casting, and grinding was such a time-consuming process. Everything was well-assembled and provided enjoyment in discovering small details, so it was worthwhile.
- Realization and Technology
- Utilizing my deadstock fabrics was the key. Initially, I had no intention of creating monochrome looks, but after doing some research, it became clear that this was the best option. I wanted to add dynamics to the eyes, I decided to make my own embellishments to add interplay and exciting textures to the design while staying true to its concept. I applied hand-drawn, molded, colored, ground, coated, and hand-stitched resin embellishments. I experimented with as many fabrics as I could find around, when I couldn't find the right color, I dyed, painted, or printed them since I wanted to maximize the use of fabric and buy less.
- Operation and Interaction
- The primary and monochromatic hues give the clothes distinct energy of their own. With a wide range of fabric and garment construction techniques, it is Ready-To-Wear; however, the unique fabrications and decorative elements allow it to provide an elevated atmosphere to the wearers and viewers. Most garments are light to midweight; the wearer can perform without hassles and not lose the aesthetics. It can be worn in various settings, from business to a night on the town. Its traditional patternmaking method comforts the wearers, but its intense colors and unique surface design will make a difference.
- Project Duration and Location
- It was produced in South Korea from April 2021 to January 2022.
- Specifications
- Industry-standard size of S/M for women.
- Keywords
- Monochrome, Womenswear, Street Fashion, Rainbow, Wearable Art, Clothing, Textile Design
