Press Release
Stora Enso China Packaging Receives the Bronze A' Design Award for Gregory Donut Packaging in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Stora Enso China Packaging for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Gregory Donut Packaging by Stora Enso China Packaging has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Gregory Donut Packaging
Gregory Donut is a paper-based packaging design for donuts sold as take-away food. All visible paper is food contact grade. The sleeve is made of high tenacity FBB paper, coated with a water-based matt varnish that protects the ink and printed with food grade soy ink. A ninety degree rotational structure allows the packer to form the box quickly, so the packaging can be shipped flat. Each box holds six donuts, and two sleeve handle sizes suit six or twelve pieces. Navy blue graphics with donut and wheat illustrations recall sailor culture.
About Stora Enso China Packaging
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. As a packaging designer and design team manager who has worked in the packaging solution division of Stora Enso about 14 years already. His professional attitude is rely on the technical background of renewable materials and packaging design experience accumulation, devote the design team to provide simple practical and integrates some creative details environmentally friendly packaging solution to the brand owners all over the world.
Award Record
With this recognition, Stora Enso China Packaging is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130936
- A' Design Award Page: https://competition.adesignaward.com/130936
- Media Showcase: https://www.designnewsroom.com/!130936
- Laureate Profile: https://dezigners.org/d/310224
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gregory Donut Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Tan, Dark Slate Blue, Gainsboro and Light Gray
- Images
- 5
The Recognition
- Laureate
- Stora Enso China Packaging
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130936
Credits
- Team
- Dick To, Jinglun Cui, Qinwu Zhao, Hong Zheng, Yueying Chen and Zhiping Li
Design Details
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from. This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
- Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design. Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
- Realization and Technology
- All visible paper are food contact grade materials. Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink. Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
- Operation and Interaction
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Project Duration and Location
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Specifications
- Outer box size: 200mm L x 154mm W x 85mm H Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle) Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle) Well-suited Retail take-away Packaging
- Keywords
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
