Bronzo Packaging · 2022
Gregory Donut Packaging per ciambelle
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Stora Enso China Packaging
- Estimated Number of Design Views: 12,273
- Verification code 796FD2332A · Verify this award
Colors
About Gregory Donut Packaging per ciambelle
Gregory Donut è un packaging in carta progettato per ciambelle vendute come cibo da asporto. Tutta la carta visibile è idonea al contatto con gli alimenti. La fascetta è realizzata in cartoncino FBB ad alta tenacità, rivestito con una vernice opaca a base d'acqua che protegge l'inchiostro e stampato con inchiostro di soia per uso alimentare. Una struttura a rotazione di novanta gradi permette al confezionatore di formare rapidamente la scatola, così l'imballaggio può essere spedito in piano. Ogni scatola contiene sei ciambelle e due misure di maniglia della fascetta si adattano a sei o dodici pezzi. La grafica blu navy, con illustrazioni di ciambelle e spighe di grano, richiama la cultura marinara.
About the A' Design Award di Bronzo
Gregory Donut Packaging per ciambelle ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Gregory Donut Packaging per ciambelle sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Gregory Donut Packaging per ciambelle soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
