Press Release
Staom Jewelry Boutique by Rong Zeng Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design
Rong Zeng acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Staom Jewelry Boutique by Rong Zeng, designed for Xad, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Staom Jewelry Boutique
Staom Jewelry is a jewelry boutique interior covering 200 square meters with a floor height of about 3 meters. The design is based on the idea that diamonds and the universe both represent eternity. Visitors pass through a corridor, an entrance at the end of the aisle and a mirrored area, in a sequence that suggests a journey from the earth into space. Mirror stainless steel, black mirror marble, cement art paint and drawn stainless steel are used. Mirror reflection and irregular forms reduce the sense of walls and make the space appear boundless.
About Rong Zeng
Zeng Rong, a cutting-edge young female designer, makes contributions to the society on behalf of young female designers. From innovation, research new ideas, new ways of thinking, subdivide the added value of emotion for commercial space. Jiangnan is the most influential designer in 2019-2020 Top 12 Chinese design stars in 2019 Second place of Shijianfang in 2019 40under40 China (Wuxi) design outstanding youth "53% vol coffee" she designed excellent space design of the year "Jinlu tobacco and wine Zhouzhuang store" Mango award China Business Creativity Award "52hz jewelry customization" cotton China's most beautiful art space design award "Little space" Huading award 2018-2019 International...
Award Record
With this recognition, Rong Zeng is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/126531
- A' Design Award Page: https://competition.adesignaward.com/126531
- Media Showcase: https://www.designnewsroom.com/!126531
- Laureate Profile: https://dezigners.org/d/310481
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Staom Jewelry Boutique
- Function
- Boutique
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Silver and Dark Gray
- Images
- 5
- Client
- Xad
The Recognition
- Laureate
- Rong Zeng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126531
Credits
- Image Credits
- Photographer: Shenghui
Design Details
- Unique Properties
- This is a space about the universe and jewelry. The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
- Inspiration
- The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other. In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
- Research
- This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
- Challenge
- We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
- Realization and Technology
- Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
- Operation and Interaction
- Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
- Project Duration and Location
- The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
- Specifications
- The project covers an area of 200 Square meters, with a floor height of about 3 meter.
- Keywords
- Universe, Love, Jewelry, Retail, Narrative space
