Press Release
Epic Fail Photographic Series by Greg Barth Wins the Silver A' Design Award in Photography and Photo Manipulation Design
Greg Barth honored for photography and photo manipulation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Epic Fail Photographic Series by Greg Barth has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Epic Fail Photographic Series
Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds. The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s "Nausea".
About Greg Barth
Greg Barth is an award winning artist and director from Geneva, Switzerland, currently based in London. He specialises in design driven projects using physical effects, ranging from video art and installations to performance and short films. His passion for strong, often surreal concepts, and contemporary minimal aesthetics have brought him to work for renown international clients, get published in prestigious design books, and be strongly featured in the visual industry's leading blogs and websites.
Award Record
Greg Barth is a winner of 1 A' Design Award, including this recognition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/125018
- A' Design Award Page: https://competition.adesignaward.com/125018
- Media Showcase: https://www.designnewsroom.com/!125018
- Laureate Profile: https://dezigners.org/d/306808
- Further Information from the Laureate: http://www.gregbarth.tv
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Epic Fail Photographic Series
- Function
- Photographic Series
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Khaki, Light Sea Green, Dark Cyan, Sandy Brown and Sienna
- Images
- 4
The Recognition
- Laureate
- Greg Barth
- Country
- Great Britain
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #125018
Credits
- Team
- Morgan Hill Murphy., Mathilde Steullet, Jahvel Hall. and Will Vincent, Brin Frost, Mathilde Steuillet
- Image Credits
- Image #1 Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017 Image #2 Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017 Image #3 Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017 Image #4 Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017 Video credits: Created and Directed by : Greg Barth Written by : Greg Barth & Joe Hampson Starring : Jahvel Hall, Mathilde Steuillet Voiced by : Lolly Adefope, David Elms, baker terry Director of Photography: Pau Munoz Music & Sound design : Nookaad Productions Graphic design : Futurneue Art Director : Will Vincent Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent Editing : Greg Barth & Alex Da Cunha Post Production : Phillipe Medina, Greg Barth Colour Grade : Jessica Vile @ Framestore Colour producer : Chris Anthony @ Frametore
Design Details
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds. The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment. I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
- Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Realization and Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass. With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
- Project Duration and Location
- The project started in October 2017 and finished in December 2017
- Specifications
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Keywords
- photography, surreal, hand made, colours, technology
