Argento Fotografia · 2021
Epic Fail La Serie Fotografica
by Greg Barth
- A' Design Award d'Argento 2021 in Fotografia
- Estimated Number of Design Views: 41,644
- Verification code C10CD41802 · Verify this award
Colors
About Epic Fail La Serie Fotografica
Ispirata agli eventi politici che hanno scosso il 2016, questa serie osserva la dissonanza tra la nostra percezione e la realtà nell'era dei social media e dei feed di notizie. L'obiettivo era interrogarsi su come la nostra materialità possa essere deformata dalle nostre opinioni e giudizi, utilizzando le correnti esistenziali della "Nausea" di Jean Paul Sartre.
About the A' Design Award d'Argento
Epic Fail La Serie Fotografica ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Epic Fail La Serie Fotografica sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Epic Fail La Serie Fotografica è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”. - Dimensions & Packaging
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Tags
- photography, surreal, hand made, colours, technology
- Production Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month. - Design Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial. - Project Duration
- The project started in October 2017 and finished in December 2017
- Patents
- "Copyrights belong to Greg Barth, 2017."
- Image Credits
- Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
