Press Release
OHO Lentil Chips Chips Packaging by Bold Brands Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Bold Brands for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that OHO Lentil Chips Chips Packaging by Bold Brands has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About OHO Lentil Chips Chips Packaging
OHO Lentil Chips is a packaging design for a lentil based snack. The bag measures 190 x 250 x 50 mm and is printed on polypropylene by flexography with a paper touch varnish. A kraft paper background replaces the bright colours common in the snack category and gives a natural appearance. Illustrated graphic elements add a playful character, while the flavours are shown through high quality photographic images. The combination makes the product easy to recognise and presents it as a healthier snack option.
Award Record
This recognition makes Bold Brands a winner of 3 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122943
- A' Design Award Page: https://competition.adesignaward.com/122943
- Media Showcase: https://www.designnewsroom.com/!122943
- Laureate Profile: https://dezigners.org/d/174032
- Further Information from the Laureate: http://www.boldbrandsagency.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- OHO Lentil Chips Chips Packaging
- Function
- Chips Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Teal, Tan, Dark Slate Gray, Rosy Brown and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Bold Brands
- Country
- Lithuania
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122943
Credits
- Team
- Motiejus Gaigalas, Vytenis Petrusevicius and Sandra Ramoskaite, Vytenis Petrusevicius
- Image Credits
- Visuals: Sandra Ramoskaite
Design Details
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Realization and Technology
- Flexograhy with paper touch varnish.
- Operation and Interaction
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Project Duration and Location
- This project started in January 2020 February and finished 2020 May.
- Specifications
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Keywords
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
