Bronzo Packaging · 2021
OHO Lentil Chips Packaging per Chips
by Bold Brands
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Bold Brands
- Estimated Number of Design Views: 16,082
- Verification code 76E1491A2D · Verify this award
Colors
About OHO Lentil Chips Packaging per Chips
OHO Lentil Chips è un progetto di packaging per uno snack a base di lenticchie. La busta misura 190 x 250 x 50 mm ed è stampata su polipropilene con tecnica flessografica e finitura con vernice soft touch effetto carta. Uno sfondo in carta kraft sostituisce i colori accesi tipici della categoria snack, conferendo un aspetto naturale. Gli elementi grafici illustrati aggiungono un carattere giocoso, mentre i gusti sono presentati attraverso immagini fotografiche di alta qualità. Questa combinazione rende il prodotto immediatamente riconoscibile e lo propone come un'alternativa di snack più salutare.
About the A' Design Award di Bronzo
OHO Lentil Chips Packaging per Chips ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che OHO Lentil Chips Packaging per Chips sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. OHO Lentil Chips Packaging per Chips soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Image Credits
- Visuals: Sandra Ramoskaite
