Press Release
Bold Brands Receives the Silver A' Design Award for Beer Mail by Volfas Engelman Craft Packaging in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Bold Brands for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Beer Mail by Volfas Engelman Craft Packaging by Bold Brands has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Beer Mail by Volfas Engelman Craft Packaging
Beer Mail is a packaging design for a range of craft beers. The labels are framed like postage stamps, a reference to the brand name and to the collectible quality of stamps. Each variety carries a collage illustration that joins elements that appear unrelated at first glance. Ingredients used in the beer are hidden within the illustrations, so the consumer can look for them. The beer is sold in 330 ml glass bottles with digitally printed labels and in 500 ml printed cans. The design reflects the small production quantities of the range.
Award Record
This recognition makes Bold Brands a winner of 2 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122875
- A' Design Award Page: https://competition.adesignaward.com/122875
- Media Showcase: https://www.designnewsroom.com/!122875
- Laureate Profile: https://dezigners.org/d/174032
- Further Information from the Laureate: http://www.boldbrandsagency.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beer Mail by Volfas Engelman Craft Packaging
- Function
- Craft Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dark Gray, Dim Gray and Maroon
- Images
- 5
The Recognition
- Laureate
- Bold Brands
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122875
Credits
- Team
- Motiejus Gaigalas and Sandra Ramoskaite
- Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
Design Details
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making. One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
- Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Realization and Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Operation and Interaction
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Project Duration and Location
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Specifications
- 500 ml cans HD printed. 330 ml glass bottles with labels.
- Keywords
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
