Argento Packaging · 2021
Beer Mail by Volfas Engelman Packaging per Birra Artigianale
by Bold Brands
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Bold Brands
- Estimated Number of Design Views: 25,457
- Verification code 3A253AECF0 · Verify this award
Colors
About Beer Mail by Volfas Engelman Packaging per Birra Artigianale
Beer Mail è un progetto di packaging per una linea di birre artigianali. Le etichette sono incorniciate come francobolli, un richiamo al nome del marchio e al valore collezionistico dei francobolli stessi. Ogni varietà presenta un'illustrazione a collage che accosta elementi apparentemente slegati tra loro. Gli ingredienti utilizzati nella birra sono nascosti all'interno delle illustrazioni, così che il consumatore possa divertirsi a cercarli. La birra è venduta in bottiglie di vetro da 330 ml con etichette stampate in digitale e in lattine stampate da 500 ml. Il design riflette le ridotte quantità di produzione della linea.
About the A' Design Award d'Argento
Beer Mail by Volfas Engelman Packaging per Birra Artigianale ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Beer Mail by Volfas Engelman Packaging per Birra Artigianale sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Beer Mail by Volfas Engelman Packaging per Birra Artigianale è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
