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DesignNewswire · COMO, Italy ·

A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Soda Grocery Graphic Packaging by Lan Shenfan and Xu Jingwen

Lan Shenfan and Xu Jingwen recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Soda Grocery Graphic Packaging by Lan Shenfan and Xu Jingwen, designed for Macau University of Science and Technology, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Soda Grocery Graphic Packaging

Soda Grocery is a packaging design for souvenir food sold to visitors in Macau. The design language is drawn from firecracker packaging produced in Macau during the twentieth century. Images of four women taken from the historical packaging are redrawn as contemporary illustrations and printed in bold colors. Four food packages carry the illustrations, and each box measures 185 by 145 by 55 millimeters. The printed wrapping paper and inner labels are finished with embossing, ultraviolet coating, bronzing and die cutting. The design keeps regional character while meeting modern taste.

About Lan Shenfan and Xu Jingwen

He is a postgraduate majoring in graphic design. His main research direction is related to the cultural elements of traditional Macau history. He has a deep interest in the results of the collision between the interesting and playful elements in the history of Macau and the East and West cultures. He expresses the updated design of traditional cultural elements through his illustrations and photography.

Award Record

This recognition makes Lan Shenfan and Xu Jingwen a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Soda Grocery Graphic Packaging
Function
Graphic Packaging
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Sea Green, Dim Gray, Gainsboro, Silver and Dark Gray
Images
5
Client
Macau University of Science and Technology

The Recognition

Laureate
Lan Shenfan and Xu Jingwen
Country
Macau (China)
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#120521

Credits

Team
Shenfan Lan and JingWen Xu
Image Credits
Shenfan Lan/JingWen Xu

Design Details

Unique Properties
Update to the local graphic packaging design language during the history
Inspiration
The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Research
Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Challenge
Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Realization and Technology
Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Operation and Interaction
In order to facilitate the use of mass consumers, the most common packaging method is adopted
Project Duration and Location
The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Specifications
Width 185mm x Depth 145mm x Height 55mm
Keywords
package, brand, inheritance, graphic, illustration

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