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Soda Grocery Packaging alimentare by Lan Shenfan and Xu Jingwen
Soda Grocery Packaging alimentare by Lan Shenfan and Xu Jingwen
Soda Grocery Packaging alimentare by Lan Shenfan and Xu Jingwen
Soda Grocery Packaging alimentare by Lan Shenfan and Xu Jingwen
Soda Grocery Packaging alimentare by Lan Shenfan and Xu Jingwen

Ferro Grafica · 2021

Soda Grocery Packaging alimentare

by Lan Shenfan and Xu Jingwen

  • A' Design Award di Ferro 2021 in Grafica
  • CLIENT: Macau University of Science and Technology
  • Estimated Number of Design Views: 12,033
  • Verification code 6A444C1E25 · Verify this award
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About Soda Grocery Packaging alimentare

Soda Grocery è un progetto di packaging per prodotti alimentari da souvenir venduti ai visitatori di Macao. Il linguaggio visivo si ispira alle confezioni di petardi prodotte a Macao nel corso del ventesimo secolo. Le immagini di quattro donne, tratte dalle confezioni storiche, vengono ridisegnate come illustrazioni contemporanee e stampate con colori intensi. Quattro confezioni alimentari recano le illustrazioni e ogni scatola misura 185 per 145 per 55 millimetri. La carta da imballaggio stampata e le etichette interne sono rifinite con goffratura, verniciatura UV, stampa a caldo e fustellatura. Il progetto conserva il carattere regionale rispondendo al contempo al gusto contemporaneo.

About the A' Design Award di Ferro

Soda Grocery Packaging alimentare ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Soda Grocery Packaging alimentare sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Soda Grocery Packaging alimentare è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties
Update to the local graphic packaging design language during the history
Dimensions & Packaging
Width 185mm x Depth 145mm x Height 55mm
Tags
package, brand, inheritance, graphic, illustration
Production Technology
Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge
Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research
Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration
The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration
The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow
In order to facilitate the use of mass consumers, the most common packaging method is adopted
Image Credits
Shenfan Lan/JingWen Xu

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