Press Release
Ballantines 17 Gift Packaging by Li-Shang Printing Co., Ltd Receives the Silver A' Design Award in Packaging Design
Li-Shang Printing Co., Ltd recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Ballantines 17 Gift Packaging by Li-Shang Printing Co., Ltd has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Ballantines 17 Gift Packaging
Ballantines 17 is a gift packaging design created for a blended whisky. The rigid box is produced with UV offset printing on silver foil paper, with gold and blue spot colors and embossed logos. A conveyor belt mechanism under the box raises a book stand as the cover is laid down, presenting the bottle on a golden stage. Gold prints along the pathway record the past awarded years. Corked samples of spices and flavors are placed at the front of the cover. The arrangement guides sight, then smell, then taste.
About Li-Shang Printing Co., Ltd
Established in 2006, Li-Shang Printing Company has served as a full-service printing and graphic arts design company for a decade. Printing jobs range from fantastic gift boxes, display stands to all kinds of packaging, and anything related to printing. With their own design apartment, jobs can be taken from conception to completion. Bindery and finishing services such as die cutting, gluing, folding and scoring, pose no problem for the skilled group. The company has wide and varied customer that base includes, but is not limited to, large corporations, advertising agencies, manufacturers, medical and health care facilities, educational institutions and small businesses.
Award Record
Li-Shang Printing Co., Ltd is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120433
- A' Design Award Page: https://competition.adesignaward.com/120433
- Media Showcase: https://www.designnewsroom.com/!120433
- Laureate Profile: https://dezigners.org/d/296462
- Further Information from the Laureate: http://lsprint.com.tw/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ballantines 17 Gift Packaging
- Function
- Gift Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Blue, Dark Slate Gray, Midnight Blue, Steel Blue and Teal
- Images
- 5
The Recognition
- Laureate
- Li-Shang Printing Co., Ltd
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120433
Credits
- Team
- Sheng-Hsun Hong, Chih-Chen Huang and Li-Fan Liu
- Image Credits
- Photographer Yi-Han Pan, 2021.; Photographer Yi-Han Pan, 2021. Video: Editor Yi-Han Pan, 2021.
Design Details
- Unique Properties
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Inspiration
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Research
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects. We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
- Challenge
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Realization and Technology
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Operation and Interaction
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Project Duration and Location
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Specifications
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Keywords
- whisky, packaging, liquor packaging, creative packaging
