Press Release
Sogurt With Love and All Things Good Froyo Ice Cream Packaging by Jimmy Chew Receives the A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Jimmy Chew for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Sogurt With Love and All Things Good Froyo Ice Cream Packaging by Jimmy Chew, designed for Sogurt, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Sogurt With Love and All Things Good Froyo Ice Cream Packaging
Sogurt With Love and All Things Good is a packaging design for frozen yogurt ice cream cups. Fresh colour hues are used to reflect an approachable, light-hearted and elegant brand voice. Overlaid illustrations personify the fusion of key ingredients within each crafted flavour. Typography, iconography and layout are arranged to present product information clearly and to support easy reading. The plastic lid of the previous packaging is replaced with a paper lid. Each cup holds 125 millilitres and is 74 millimetres wide.
About Jimmy Chew
With more than 22 years of experience in the design industry with experience in UX / UI design, branding, visual communications & packaging design, the combination of multi-disciplinary backgrounds has equipped Jimmy with unique sets of skills ideally positioned to meet the needs of all clientele. Specialising in UI/UX Design (Weapons System, Communications & Dashboard Design) & Branding, proudest moment for Jimmy has been to use his UX/UI designs, creative thinking & skillsets to collaborate with Republic of Singapore Navy, Singapore Armed Forces, Singapore Civil Defence Force & Singapore's Satellite System to aid & benefit his country.
Award Record
With this recognition, Jimmy Chew is a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119936
- A' Design Award Page: https://competition.adesignaward.com/119936
- Media Showcase: https://www.designnewsroom.com/!119936
- Laureate Profile: https://dezigners.org/d/229192
- Further Information from the Laureate: http://www.sogurt.com.sg/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sogurt With Love and All Things Good Froyo Ice Cream Packaging
- Function
- Froyo Ice Cream Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Pink, Linen, Light Gray, Dark Salmon and Light Coral
- Images
- 5
- Client
- Sogurt
The Recognition
- Laureate
- Jimmy Chew
- Country
- Singapore
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119936
Credits
- Image Credits
- 4 : Photographer Antelope Studios, 2021.; Photographer Sogurt, 2021.
Design Details
- Unique Properties
- The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers. Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
- Inspiration
- Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer. The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
- Research
- The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design. These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
- Challenge
- The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
- Realization and Technology
- Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design. By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
- Operation and Interaction
- The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered. The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
- Project Duration and Location
- The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
- Specifications
- 74mm(width) x 82mm(height) x 82mm(diameter) 125ml ice-cream cup
- Keywords
- Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
