Press Release
Silver A' Design Award in Packaging Design Goes to Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Gaowei Xin, Cui Peng and Fengqi Qiao for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao, designed for Shandong Veikao Advertising Co., Ltd, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Professor Watermelon Mouthwash Packaging
Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.
Award Record
With this recognition, Gaowei Xin, Cui Peng and Fengqi Qiao is a winner of 3 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116448
- A' Design Award Page: https://competition.adesignaward.com/116448
- Media Showcase: https://www.designnewsroom.com/!116448
- Laureate Profile: https://dezigners.org/d/280887
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Professor Watermelon Mouthwash Packaging
- Function
- Mouthwash Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Black, Dark Salmon, Medium Purple and Saddle Brown
- Images
- 5
- Client
- Shandong Veikao Advertising Co., Ltd
The Recognition
- Laureate
- Gaowei Xin, Cui Peng and Fengqi Qiao
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116448
Credits
- Team
- Designer：, Gaowei Xin,, Cui Peng, and Fengqi Qiao
- Image Credits
- Xin Gaowei, 2020.
Design Details
- Unique Properties
- This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
- Inspiration
- The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
- Research
- Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
- Challenge
- At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
- Realization and Technology
- The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
- Operation and Interaction
- The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
- Project Duration and Location
- The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
- Specifications
- Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
- Keywords
- Mouthwash packaging, innovation, environmental protection, mold, Veikao
